Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing is a broad term that allows you to market your products and services using digital technologies, mainly on the internet. It is quite evident that internet users are immensely increasing day by day. Internet has rapidly become a part and parcel of our lifestyle and we can’t think of doing without it even for a day.
Types of Digital Marketing
1 : Search engine optimization (SEO)
2 : Search engine marketing (SEM)
3 : Social media marketing (SMM)
4 : Landing page marketing
5 : Smartphone marketing
6 : Affiliate marketing
7 : Online advertising
8 : Content marketing
9 : Email marketing
10 : Viral marketing
Example of Digital Marketing
One successful digital media campaign was by Pizza Hut, which created an app that allowed customers to create their own pizza by dragging their chosen toppings onto a graphical pizza base. The iPhone would then determine which of the chain’s thousands of locations the customer happened to be nearest. The company advertised the new app online, in print, and on television – even winning a placement in Apple’s own iPhone commercial. Within two weeks, the Pizza Hut app was downloaded 100,000 times and within three months iPhone users ordered $1m worth of pizza. The app now has millions of users across the iPhone, iPad, and Android platforms.